All are invited to join us
\n\non Friday\, July 25th \;
\n\nfor the
\nRibbon Cutting Ceremony
\n\n\nRibbon Cutting Ceremony
to celebrate the new location of
\n
\n
\nRoc Industrial\, LLC
\n10 Hojack Park
\nGreece\, NY \;14612
\n\n\n
\n
\nRoc Industrial\, LLC
\n10 Hojack Park
\nGreece\, NY \;14612
\; \;
\n\nRibbon Cutting Ceremony at 10:00 am
\n
\nJoin us in welcoming family business Roc Industrial to the neighborhood and come meet \;Co-founders and father and son team Emad Kadhim (President) and \;Ahmad Hasan (Operations Manager)!
\n
\n
\nAhmad Hasan and Emad Kadhim at Roc Industrial&rsquo\;s building in Rochester.
\n(Photo provided by Roc Industrial) \;
\n
\n
\n
\n
\n
\n
\nRoc Industrial meets growing demand with expansion in Rochester
\nAndrea Deckert//May 7\, 2025
\n
\nKey takeaways:
\n&bull\; \;Roc Industrial \;doubles space with move to a 5\,200 sq. ft. facility in Rochester
\n&bull\; Offers new\, used and refurbished parts plus repair and tech support
\n&bull\; \;Earned ISO 9001:2015 certification for quality management
\n&bull\; Serves clients across Rochester\, Buffalo\, Syracuse and beyond
\n \;\n
\nKadhim&rsquo\;s son and co-founder\, Ahmad Hasan\, noted that the standards such as the new ISO-certification provide a &ldquo\;strong road map for continual process improvements that will continue to ensure the best experience for our customers as we grow.&rdquo\; \;
\n
\nKadhim and his wife\, Ida\, fled Iraq in the early 2000s. After briefly living in Syria\, the family moved to the Rochester region. \; \;The couple continued their education in Rochester\, with Kadhim graduating from \;Monroe Community College \;with an A.A.S. degree in electronics engineering. He then worked as an engineering technician for several years at Classic Automation. \; \;He originally operated Roc Industrial from his home in Henrietta with the help of his family &ndash\; including all his children &ndash\; and quickly outgrew the space. \; \;The company&rsquo\;s current location fits its needs\, he said\, including its goals to increase local customers and work toward opportunities to secure government contracts. \; \;
\n
\nRoc Industrial is deeply rooted in the Rochester region\, Kadhim noted\, adding the business wants to do its part to support the community-at-large\, including fostering the next generation of skilled trade workers. \; \;The business is also heavily focusing on the repair side of the business. \; \;With uncertainty over tariffs proposed\, and enacted\, by the federal administration\, Kadhim believes Roc Industrial can help businesses extend the life of their current equipment\, which could eliminate the need for new equipment that may need to be purchased overseas. \; \;
\n
\nIn addition to current global economic uncertainties\, companies had already been more hesitant when it comes to major purchases since the onset of the COVID-19 pandemic\, he added. \; \;
\nKadhim believes Roc Industrial \;is well positioned to help companies navigate the current challenges. \; \; \;&ldquo\;We are on the right path to grow and expand the business\,&rdquo\; he said. \; \;
\n
\nadeckert@bridgetowermedia.com \;/ (585) 653-4021 \;\n
\n\n
\nJoin us in welcoming family business Roc Industrial to the neighborhood and come meet \;Co-founders and father and son team Emad Kadhim (President) and \;Ahmad Hasan (Operations Manager)!
\n
\n
\nAhmad Hasan and Emad Kadhim at Roc Industrial&rsquo\;s building in Rochester.
\n(Photo provided by Roc Industrial) \;
\n
\n
\n
\n
\n
\n
\nRoc Industrial meets growing demand with expansion in Rochester
\nAndrea Deckert//May 7\, 2025
\n
\nKey takeaways:
\n&bull\; \;Roc Industrial \;doubles space with move to a 5\,200 sq. ft. facility in Rochester
\n&bull\; Offers new\, used and refurbished parts plus repair and tech support
\n&bull\; \;Earned ISO 9001:2015 certification for quality management
\n&bull\; Serves clients across Rochester\, Buffalo\, Syracuse and beyond
\n \;\n
Roc Industrial LLC \;was founded on a simple premise: to provide high-quality industrial parts at fair prices and deliver exceptional customer service. \;
\nEmad Kadhim\, the company&rsquo\;s president and co-founder\, started \;the business in 2018 after he became tired of seeing businesses struggle to find reliable parts and affordable repairs\, often facing long lead times and impersonal service. \; \;
\n
\n&ldquo\;We knew there had to be a better way\,&rdquo\; he said. \; \;His passion for industrial automation and commitment to exceeding customer expectations &ndash\; along with support from his family and the firm&rsquo\;s employees &ndash\; has helped the business grow. \;
\n
\nRoc Industrial recently moved to a 5\,200-square-foot building in Rochester\, which is roughly double the size of its former location on Monroe Avenue. \; \;The industrial equipment supplier &ndash\; which sells to customers across the U.S. and around the world &ndash\; is now looking to expand its regional customer base\, Kadhim said\, noting the newly acquired building gives the firm the ability to better serve customers across the Rochester\, Buffalo and Syracuse region. \;The family-owned business supplies new\, used and refurbished industrial parts &ndash\; such as control systems\, drives and servo motors and provides \;repair services for the \;manufacturing \;sector and other industries. \; Additional services include product testing\, tech support\, delivery and assistance with disposing of defective equipment. \;Roc Industrial&rsquo\;s customer base ranges from small businesses and research and development departments to prototype manufacturers and industrial startups. Many are repeat customers. \; \;The 10-person firm \;recently earned its ISO 9001:2015 certification\, a globally recognized standard for quality management systems. \;
\n\n\nEmad Kadhim\, the company&rsquo\;s president and co-founder\, started \;the business in 2018 after he became tired of seeing businesses struggle to find reliable parts and affordable repairs\, often facing long lead times and impersonal service. \; \;
\n
\n&ldquo\;We knew there had to be a better way\,&rdquo\; he said. \; \;His passion for industrial automation and commitment to exceeding customer expectations &ndash\; along with support from his family and the firm&rsquo\;s employees &ndash\; has helped the business grow. \;
\n
\nRoc Industrial recently moved to a 5\,200-square-foot building in Rochester\, which is roughly double the size of its former location on Monroe Avenue. \; \;The industrial equipment supplier &ndash\; which sells to customers across the U.S. and around the world &ndash\; is now looking to expand its regional customer base\, Kadhim said\, noting the newly acquired building gives the firm the ability to better serve customers across the Rochester\, Buffalo and Syracuse region. \;The family-owned business supplies new\, used and refurbished industrial parts &ndash\; such as control systems\, drives and servo motors and provides \;repair services for the \;manufacturing \;sector and other industries. \; Additional services include product testing\, tech support\, delivery and assistance with disposing of defective equipment. \;Roc Industrial&rsquo\;s customer base ranges from small businesses and research and development departments to prototype manufacturers and industrial startups. Many are repeat customers. \; \;The 10-person firm \;recently earned its ISO 9001:2015 certification\, a globally recognized standard for quality management systems. \;
\nKadhim&rsquo\;s son and co-founder\, Ahmad Hasan\, noted that the standards such as the new ISO-certification provide a &ldquo\;strong road map for continual process improvements that will continue to ensure the best experience for our customers as we grow.&rdquo\; \;
\n
\nKadhim and his wife\, Ida\, fled Iraq in the early 2000s. After briefly living in Syria\, the family moved to the Rochester region. \; \;The couple continued their education in Rochester\, with Kadhim graduating from \;Monroe Community College \;with an A.A.S. degree in electronics engineering. He then worked as an engineering technician for several years at Classic Automation. \; \;He originally operated Roc Industrial from his home in Henrietta with the help of his family &ndash\; including all his children &ndash\; and quickly outgrew the space. \; \;The company&rsquo\;s current location fits its needs\, he said\, including its goals to increase local customers and work toward opportunities to secure government contracts. \; \;
\n
\nRoc Industrial is deeply rooted in the Rochester region\, Kadhim noted\, adding the business wants to do its part to support the community-at-large\, including fostering the next generation of skilled trade workers. \; \;The business is also heavily focusing on the repair side of the business. \; \;With uncertainty over tariffs proposed\, and enacted\, by the federal administration\, Kadhim believes Roc Industrial can help businesses extend the life of their current equipment\, which could eliminate the need for new equipment that may need to be purchased overseas. \; \;
\n
\nIn addition to current global economic uncertainties\, companies had already been more hesitant when it comes to major purchases since the onset of the COVID-19 pandemic\, he added. \; \;
\nKadhim believes Roc Industrial \;is well positioned to help companies navigate the current challenges. \; \; \;&ldquo\;We are on the right path to grow and expand the business\,&rdquo\; he said. \; \;
\n
\nadeckert@bridgetowermedia.com \;/ (585) 653-4021 \;